The 2019 World Science Festival was a 5-day event, consisting of over 65 live programs across all 5 boroughs of New York City. Featuring 293 of the world’s leading scientists, topics ranged from climate change to quantum physics.

As the Associate Design Director, I produced and oversaw the design and production of all deliverables, and the look and feel of the festival and the annual Gala. I worked closely with the marketing director and executive staff to create the advertising campaign for the festival, which ran in various publications and digital outlets, on all subway lines, and in several subway stations and urban panels. I produced icon illustrations and directed all imagery to represent individual festival programs, which were displayed as on-screen media during each in-theater event, and used in marketing collateral, website advertisements, and digital and printed program listings.

The long list of deliverables produced for the festival includes: digital and print advertisements, program and sponsor signage at all events, webpage design, a printed festival guide, a printed Gala journal, a sponsor logo blocks, window clings, subway car advertisements, street pole banners, eblast announcements, printed and emailed invitations, rack cards, venue maps, digital banners, staff credentials, brochures, tote bags, social media assets and various swag items.

Scroll for a selection of images from the festival campaign, and for samples of festival collateral.