For the 2015 World Science Festival, I worked with our Creative Director to produce and oversee the design, production, and look and feel of the marketing and editorial campaign: "Mind. Blown." Our campaign featured over 50 photographed and composited images that I art directed in collaboration with photographer Jon Smith, who used a pellet gun to explode lightbulbs full of objects and photographed them at the moment they shattered. I traveled to Indianapolis to art direct the photoshoot, working closely with the photographer, and then oversaw the retouching process and the completion of the images.
The images were used to visually represent all programs presented at the 2015 festival. They were used on media screens onstage at every in-theater program, in all advertising materials, in print and digital festival collateral, and in social media posts.
Scroll for a selection of images and collateral from the campaign. From the top down: program image for Time Is of the Essence … or Is It?; program image for The Flame Challenge: What is sleep?, program image for The Next Quantum Leap: Here, There, and Everywhere; program image for Reality Since Einstein; on stage during Time Is of the Essence … or Is It?; website program listings page featuring a carousel of slow-motion GIFs from campaign video footage; festival collateral (rack card, program guide, credentials); a spread from the program guide; printed full page ad in Scientific American.